A Requiem for a Brand
Pradip Chanda
A new approach to building brand loyalty that gives marketers a competitive edge in today’s high-tech, high-stakes and brand-hostile environment.
Paperback | 5'5-8'5 | 138 pp
ISBN 9788174367921
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Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional to the income and education levels of the ‘knowledge consumer’.
He examines how and why brands have become strategic assets, traces the evolution of knowledge consumer and what can companies do to protect equity of the brands they have nurtured over decades.
A new approach to building brand loyalty that gives marketers a competitive edge in today’s high-tech, high-stakes and brand-hostile environment. The book combines the knowledge with engaging real-life case studies and proven examples.
About the author
Pradip Chanda is a management consultant, author, columnist and noted speaker on the subject of corporate turnarounds and start-ups.
User reviews
wow Excellent!!!
HORMAZ NATERWALLA
too much misogyny
not enough lycanthropy
derring dew
I read this book, page to page-an interesting example of simple,effective communication. Reminded me of a story about President Roosevelt's fireside chats. After one of those President received a letter from a schoolboy. He wrote" I heard your talk on Banking. It could not have been much of a talk because I understood every word of it" Changing Brand strategies at Walmart, and De Beers bring out the issues clearly. My Congratulations.
Shashi Budhiraja
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