Frank Unedited- The Best Of Frank Simoes
FRANK SIMOES
Here is some of the best writing of the late Frank Simoes — an advertising legend, Bombayite and Goan, intrepid traveller, gourmet and connoisseur of feni.
Hardback | 140 x 216mm (5.5 x 8.5") | 368 pp
ISBN 8174363033
Rs.395.00
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Add to Cart Add to Wish ListAbout this book
When Frank Simoes, in his own words, ‘gatercrashed the advertising party’ in the Sixties, his bosses at SH Benson, precursor of Ogilvy Benson & Mather, knew they had found a young man of talent. A decade later, Simoes set up his own agency and went on to create campaigns like Vimal and Raymonds, which have probably set a record of sorts by being in existence till today.
Twenty years after the birth of Frank Simoes Advertising, heedless to the calls of family and friends to ‘lie down until the feeling goes away’, he abandoned the advertising profession for a full-time career as a writer. In this book, we bring together the best of Frank Simoes: as an adman, as inveterate traveller and biographer of the two places he loved most—Mumbai and Goa—as a great gourmand and connoisseur of good Feni and Scotch, and as an irreverent, witty and often scathing chronicler of our times.
This is a book you can visit at different times, in different seasons, and come away enriched each time.
About the author
Frank Simoes was born in Mumbai at 7 a.m. on 7 March, on the seventh day of the week, in 1937. At the age of eighteen, he decamped from hearth and home for a ‘working passage’ on a cargo ship, a polite euphemism for six months’ hard labour. Having splurged his wages on Bacchanalian revelry at various ports of call, he signed off in Genoa with two pounds fifty pence and all his worldly belongings in a backpack.
His experience in Europe over the next year: reluctant sailor, dharma bum, journeyman, writer, employee in pursuits as ecletic as those of a dishwasher, a porter, an erratic typist and a general dogsbody, provided a winning curriculum vitae for a career in advertising and a second career as a writer.
He was elected to the Hall of Fame of both the Communication Arts Guild and the Advertising Club, authored over three hundred articles and two books, Glad Seasons in Goa (now reissued as Frank Simoes’ Goa) and Fare Forward Voyager. A collection of his work was published posthumously in 2003 as Frank Unedited. He attributed much of his success to the lack of a formal education. Frank Simoes passed away in 2002 in Mumbai, survived by his wife, daughter and countless friends and admirers around the world.
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