Indian Design Edge
Dr. Darlie Koshy
Indian Design Edge, attempts to trace and touch upon the evolution and growth of Indian design which makes it possible for design to add and realize value and to create brands in the new age economy.
Hardback | 8 x 9 | 176 pp
ISBN 9788174366702
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Breaking the glass ceiling of existing perceptions and mindset about Indian design, Dr Darlie Koshy, an internationally acclaimed design management expert, in Indian Design Edge, attempts to trace and touch upon the evolution and growth of Indian design which makes it possible for design to add and realize value and to create brands in the new age economy.
This book is a step towards creating a vision for India to assume leadership in the world of design. Indian Design Edge has a ‘hands on, minds on’ approach emanating from years of experience as an academic leader, researcher, top manager, consultant and, above all, an innovative thinker. There are illustrative design case studies, historical milestones, policy perspectives, industry insights and scenario analyses inspiring the reader to explore, discover and unleash the power of Indian design for success and growth.
About the author
Director of NID, Dr Darlie Koshy began his professional career in the handlooms and textiles sector and later joined the NIFT as a founding faculty member and held the position as the Chair of the Fashion Management Studies, contributing substantially to the institute’s positioning in its formative years. In 2000, he was appointed the director of the NID and soon joined the Executive Board of the world apex body of design, ICSID. Dr Koshy has spearheaded a complete transformation of NID in a short span of eight years which is now recognized as one among top twenty-five design institutes in the world slated to become shortly the country’s first multi-disciplinary, multi-campus national design university.
User reviews
As a post-graduate student i've got the opportunity to know/ think about design at the NID, definetely Dr. Koshy had a vision to create a distinct identity of the institute and design as a need of hour subject, concerning the indian markets, consumers, international trends and the pace of time. The book covers this whole in its totality.
Shivaji
i've been in close touch with NID over the years, with Koshy too, since his days at NIFT. if anything, Koshy has elevated NID to a marketing platform from where it can no longer go back to the true design hive it once was.
maybe its time for a book on NIDs intellectual decline more than its media rise.
hari singh nalwa
useful book for designers
dipak chothani
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